Soundscape: The Piano Staircase

Piano Staircase (1:47) Take a subway staircase in Stockholm and modify it into a piano keyboard and how does human behavior change? Watch what happens when people are given the choice of use a long staircase converted to a piano keyboard with a moving escalator right next to it. At first no one takes the stairs; almost 97% of the people take the escalator.  Discovering the "fun" of taking the stairway some 66% of the people eventually started using the stairway.  See also: Funtheory an initiative of Volkswagen. Source: YouTube